This is what happens when you actually understand your dog

On 23rd November 2019 I had the honor to give a TEDx talk in Munich about a topic that is very important for me:

About how we tend to misunderstand our dogs, the consequences from that and how to make it better – for example with Animal-Centric

If you like it, I would appreciate if you leave a like :).

Animal-Centric Design

Animal-Centric Design is a new design concept to develop responsible products and services to the real needs of animals and in particular dogs. To provide responsible products and services and ensure correct handling of animals, it is vital to understand their actual needs and their behavior, and to take over the responsibility for them.

My TEDx talk addresses various misconceptions around the correct treatment of animals which exist in our society at the example of dogs. Often, these misconceptions result from misinterpretations. Many people – experienced and non-experienced with dogs – misinterpret the behavior of dogs based on the shown dog’s facial expression and body language (Tami and Gallagher, 2009; Meyer, Forkman and Paul, 2014; Bahlig-Pieren and Turner, 1999; Fidler, Light and Costall, 1996). In the following, the presented examples of such misconceptions, proven by academic papers, experts and professional organizations, are outlined to demonstrate why it is vital for dog owners, dog professionals, dog experts as well as dog product and service providers to be aware of the animal-specific physiological, psychological and neuronal needs. Only based on the real understanding of animal-specific needs, a better treatment of animals can be ensured and responsible products as well as services can be offered.

Further Information

I did intense research on all the claims I make in the talk, and I would like to share all my references and sources with you.

Check out the related posts:

Post 1

Post 2




Bahlig-Pieren, Z. and Turner, D.C. (1999) Anthropomorphic Interpretations and Ethological Descriptions of Dog and Cat Behavior by Lay People, Anthrozoös, 12:4, pp. 205-210, DOI: 10.2752/089279399787000075.

Fidler, M., Light, P. and Costall, A. (1996) Describing Dog Behavior Psychologically: Pet Owners Versus Non-Owners, Anthrozoös, 9:4, 196-200, DOI: 10.2752/089279396787001356.

Meyer, I., Forkman, B. and Paul, E.S. (2014) Factors Affecting the Human Interpretation of Dog Behavior, Anthrozoös, 27:1, pp. 127-140, DOI: 10.2752/175303714X13837396326576.

Tami, G. and Gallagher, A. (2009) Description of the behaviour of domestic dog (Canis familiaris) by experienced and inexperienced people, Applied Animal Behaviour Science, 120, pp. 159-169. DOI: 10.1016/j.applanim.2009.06.009.